Head over Heels - Literally

“You can have any colour as long as it's black.". This was what the great Henry Ford remarked in 1909 when he launched his iconic Model T. Fast forward 113 years and we women in India still have to live with choices that are forced upon us by businesses that are solely running with the intention of raking huge profits.

In launching closet37.com we have tried to make an earnest effort to provide women with more choices for their wardrobes. It will not be true if we said that profitability does not matter to us. Yes we want to be profitable but we believe that if we relentlessly pursue our mission to provide women more choices then everything else will follow.

Happy shopping fellas!!